Your story is the “HEART” of your campaign and you’ll need to put it in writing. Tell the world about your cause and why you were inspired to help. Use photos to help tell your story. Select photos that tug at your audience’s heartstrings and give them a window into the event—help them understand your cause. We also recommend you create a video to help tell your story. If a picture paints a thousand words, then a video paints a million.