We all love to hear a heartfelt story. Putting some thought into telling your story is essential to the success of your campaign. After all, it’s the story that will make potential donors “HEART” your cause.
Your story title should be simple, specific, and memorable, and it should include the name of the person or organization for whom you’re raising funds. Your title should be distinct so that it sets itself apart from other stories. It should sound like a story title rather than a plea for funding.
Your story is the “HEART” of your campaign and you’ll need to put it in writing. Tell the world about your cause and why you were inspired to help. Use photos to help tell your story. Select photos that tug at your audience’s heartstrings and give them a window into the event—help them understand your cause. We also recommend you create a video to help tell your story. If a picture paints a thousand words, then a video paints a million.
Does your cause involve a person, a place, a pet? Including these images as part of a personal video helps people better visualize the need and inspires a good feeling toward your cause. Creating a compelling video presentation will improve the likelihood of success for your campaign.
Your video can be as simple as you or the person in need telling their story straight into the camera. It doesn’t have to be perfect; it just has to be personal. People want to know about who you are and why it’s important to share your campaign.
No matter what your video style is, you’ll need to:
Tell who you are and how you are related to the story and recipient.
Tell the heartfelt story behind your project.
Ask for people’s support. Explain why the money is needed and how it will be used.
Tell about the quality and type of garments you’ve chosen for your campaign.
Explain how important it is that you raise awareness for your cause while achieving your goal.
Give a big thanks to your viewers!
If you put music in your video, it’s important to remember that you shouldn’t use copyrighted music without permission. To do this could result in a costly lawsuit. Check out these resources for free music: ccMixter, Free Music Archive, SoundCloud, and Vimeo Music Store.